Ebook – How to Build the Business Plan for My Medical Office

Ebook - How to Build the Business Plan for My Medical Office.

Table of Contents

Introduction
Medical and Managerial Training: Diverse Roles 10
What is a Business Plan 11
Why Create a Business Plan 12
Key Characteristics of a Business Plan 14
Developing the Business Plan
1. Executive Summary
1.1. Fundamentals 16
1.2. Core Aspects 16
2. Description of the Healthcare Service Unit
2.1. Unit Data 17
2.2. Background/History 17
2.3. Business Concept 18
2.4. Vision/Mission 19
2.5. Product and/or Service 23
2.6. Competitive/Comparative Advantages 24
2.7. Risk/Success Factors 25
2.8. Community Impact 32
2.9. Organizational Objectives 34
2.10. Strategies 35
3. Marketing
3.1. Area Objectives 37
3.2. Product/Service Definition 38
3.3. Industry Analysis 42
3.4. Competitor Identification 46
3.5. Market Definition 49
3.6. Market Segment 53
3.7. Market Niche/Clients 56
3.8. Pricing 57
3.9. Commercialization 60
3.10. Advertising and Promotion 60
3.11 Digital Marketing and its Impact on Medical Office Management 65
4. Organization
4.1. Area Objectives 73
4.2. Organizational Chart 74
4.3. Competency-Based Job Definition 74
4.4. Employability 77
4.5. Personnel 78
4.6. Working Conditions 83
5. Processes
5.1. Area Objectives 88
5.2. Inputs and Suppliers 88
5.3. Geographical Location 89
5.4. Physical Facilities 90
5.5. Production Strategies 90
5.6. Technology 95
5.7. Production Plan 96
6. Accounting and Finance
6.1. Area Objectives 100
6.2. Investment 101
6.3. Funding Sources 101
6.4. Financing Structure 102
6.5. Financial Statements 102
6.6. Income Statement 103
6.7. Balance Sheet 104
6.8. Cash Flow 106
6.9. Break-Even Point 106
6.10. Financial Ratios 109
7. Legal Aspects
7.1. Legal Structure 126
7.2. Tax Obligations 126
Bibliography 128